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Identifying target customers for a social enterprise
Every type of business, both social and traditional, has many types of customers; however, typically in traditional businesses, the paying customer makes the purchase decision. buy real followers on instagram In the case of social enterprises, the customer who buys the product or service may often not be the ultimate consumer (or target customer) of the product or service. The decision-maker on the product or service is likely the party paying for it (the payer) and this may be the government, a foundation, an individual or other third party such as a funder. The customer who consumes the product or service (the participant) will likely have access to the product or service at no cost or a lower than market price through the payer. This added customer profile means that your marketing strategy and planning will be slightly different from traditional businesses.
Is the company using measurement and data to understand social business value?
Social business efforts need to drive tangible business outcomes. While it will take some effort, maturing social businesses keep moving beyond “clicks” and “likes.” They are buy instagram followers fast delivery using financial and operational metrics to understand the full impact of social business. T-Mobile, for example, combined social media with analytics to discover that customers hated contracts. Kaiser Permanente is exploring the risks and benefits of embedding social data into electronic medical records and using analytics to understand what data predict health outcomes.
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